Cryptocurrency and blockchain are growth sectors. Bitcoin has had tremendous ups and downs, but cryptocurrency is here to stay. Not surprisingly, there are now thousands of crypto companies in the market, including Gemini, Coinbase, and Circle. It may be a crowded market right now, but there is always room for more startups.
If you have plans to launch a cryptocurrency startup this year, you’ll appreciate how important a strong marketing campaign is. Here are some marketing strategies worth trying.
Don’t ignore the power of search engine optimization in your marketing campaign. Using the right keywords in digital content can make a big difference in building an organic reach online.
2. Social Media
Social media is a powerful tool. One of the first things you must do is create a profile on the key social media platforms: Facebook, Instagram, Twitter, and YouTube. Devise a content strategy whereby you create and post content regularly. This is very important, as much for the algorithms as for your followers.
Use social media to build a brand and spread the word about your cryptocurrency projects. Ensure your channel has all the right contact information and that you reply to messages and comments. Not engaging with people on social media is extremely damaging in the long term.
If you need help growing your social accounts, work with a cryptocurrency digital marketing expert. That way you’ll see results quicker.
3. Influencer Marketing
Influencers have tremendous power in the online world. Some of them have millions of followers, who all hang on to every word they say.
The idea behind influencer marketing is to build a mutually beneficial relationship with someone that is a good fit for your crypto company. It’s important to verify their audience is right for your brand. Otherwise, you won’t see good results.
It is customary to pay influencers to post content on their channels, whereas in other niches, influencers are given products.
When choosing an influencer to work with, remember that the quality of their following is more important than how many followers they have. This ensures your target audience is more receptive to your message.
4. Email Marketing
It is vital to building an email list, as email is one of the best ways to reach an interested audience. There are lots of ways to collect emails, but the most effective one is by offering something for free on your website, in return for the user’s email address. Use the double opt-in method, so people that sign up for your email list can confirm they want to receive marketing emails. Otherwise, you risk having your email server blacklisted.
Don’t bombard your users with emails. Schedule useful marketing materials so they are sent out regularly, but not too often. Things like newsletters, special offers, and updates on your crypto project are all likely to be well received by people who have willingly signed up to receive marketing emails.
Other strategies worth trying include setting up a Telegram account, leveraging LinkedIn to build B2B contacts, and affiliate marketing.