In the real estate business, each day will be packed with different tasks to take care of, so handling all of these responsibilities effectively is crucial.
To actually achieve this, you need a combination of the right strategies for improved productivity, as well as the top tools to help you on your way.
Here are just a handful of the most impactful tips, tactics, and solutions for real estate pros who are feeling overwhelmed.
If you are responsible for running a brokerage or agency, then using the brokerage management software that’s available today will transform your ability to tackle all sorts of administrative duties.
For example, many of the latest platforms in this market are more than capable of offering real estate transaction coordination functions, in addition to things like commission calculations, report generation, data storage, collaboration features, and much more besides.
It’s best to check out several different brokerage management software packages to see which has the capabilities you require at a price you can justify.
And even if you are not a decision-maker at your brokerage, you can still recommend modern solutions to your superiors, especially if you are bogged down in tedious tasks and want to free up more time to focus on the more appealing aspects of the job.
Unless you actually sit down and organize your daily and weekly schedule, it’s all too possible for your priorities to become misaligned, and for certain tasks to monopolize your time, leading to other responsibilities slipping through the cracks.
This applies not only in the world of real estate but in every other industry and profession. As such, it pays to structure your schedule formally, or at least to be strict in terms of how you set down windows for certain tasks.
For example, let’s say that you find yourself dipping in and out of your emails and perhaps allocating more time than you’d like to respond to messages. This isn’t ideal and can result in more important tasks being sidelined.
The answer is to decide on a specific period of each working day that will be dedicated solely to getting through as much of your inbox as possible. This will help you focus on the task, and also give you a cut-off point to step away from it.
This all feeds into the broader practice of project time management, the principles of which can be applied to devising a work schedule as a real estate professional.
A useful way of deciding on a schedule is to allocate tasks to different tiers in terms of the priority they need to be given each day or week.
Duties with impending deadlines, such as property transactions, clearly need to come first. But it’s also sensible to decide on which of your other tasks can be queue-jumped, and which can be put on the back burner until you have a spare moment.
This job might feel like it involves a lot of plate-spinning, but the trick is to know which plates you have to give your attention to. From here, productivity improvements will flow, and mishaps will be avoided.
Part of this process is looking into how much time it takes you to complete certain tasks. You might be surprised by the way your day is divided up, so use tools to track time so that you aren’t in the dark on this matter. You could glean insights that will make prioritizing and scheduling less of a chore.
A whole host of real estate agent and broker tasks can be accelerated if they are automated, so once again finding the software that will bear some or all of the load is at the core of efficiency in this profession.
Aside from the transaction management solutions we spoke about above, there are also aspects of running a successful property business today that haven’t been around forever, but still require quite a bit of time and effort if you want to thrive.
Social media management is a great example of this, as every agency and realtor worth their salt will have to set up and oversee an online presence on major platforms. This is about building a following, engaging with prospective clients, and maintaining momentum behind your brand.
As with emails, it is sensible to set aside a portion of your day to get up to speed with your social feeds. However, automation is your friend here as well, particularly if you want to keep your social presence consistent.
Being able to schedule posts to appear on your timeline, so that you don’t need to be the one to click ‘publish’ yourself, works wonders for productivity. Your social campaigns can be put together in one burst, then left to run with minimal need for manual intervention.
This is just the tip of the iceberg in terms of what software automation can do for real estate professionals. Any platform which offers it is therefore even more attractive.
Another time-consuming yet critical aspect of selling property is providing would-be buyers with a chance to view the premises and thus inform their decision over whether or not to make an offer.
In very busy markets, realtors can spend a lot of time stewarding viewings, and also traveling to and from the properties themselves.
The rise of virtual viewing tech, whether that’s video tours, virtual tours, and audio tours, is helping to alleviate some of the strain that this would otherwise put on an agent’s schedule. As with the other tools discussed, all you need to do is take the initiative and adopt these modern solutions.
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The ability to manage your tasks more effectively is in your hands, whether you are a real estate professional or a person with a career in an entirely different field.
What is more, the knock-on benefits of making changes will not only make you more productive but will also make your job more satisfying and less stressful.