In 2022 the digital world is expanding its influence more than ever. If you want to succeed in this digitalization era, you should develop an efficient SEO strategy. The better your SEO works, the more referral traffic you get.
Let’s start with a simple explanation of SEO and referral traffic notions.
What is SEO? It is an acronym for Search Engine Optimization. It is about the positioning of your website on organic search results. For example, if a user is looking for translation services, most likely, the first one to appear in Google translate. Your position in search results depends on different factors. Among the most important ones is the trustworthiness of your service, that is, how many people use it and the quality of the content you provide.
As for referral traffic, it is the clicks on your website you get from positioning your links on other platforms. This type of marketing is often used and is highly efficient for brand promotion. It can help you improve your SEO and gain more visitors from trusted sources that already have a huge audience. Referral traffic can be beneficial not only for your brand but also for the platform you useas you are applying to it for marketing and increasing its usability.
Now that you’ve learned about the meaning of SEO and referral traffic and understand its importance for your business, we will provide information on how to improve your SEO and boost your website traffic in this increasingly digitalized era. Here are some tips that you will find useful for improving your SEO and getting more clicks on your website from referral traffic.
1. Social Media Marketing is the king of web traffic
Social media plays a significant role in digital marketing nowadays. In fact, SMM has proven to bring more referral website traffic than any other digital marketing strategy. You can easily find your target audience via social media and let them know about your brand.
There are many platforms where you can engage with your audience. Facebook, Twitter, Instagram, TikTok, and Pinterest are among the most popular ones. Learn where you can find the majority of your target audience and start introducing them to your brand. You don’t need to choose just one social media but can market your website on several ones.
Apart from positioning your brand on social media, it is also productive to interact with your target audience. Interaction with your audience will boost their interest in your project. You can also collaborate with opinion influencers to promote your brand to a larger audience. However, for your collaboration to be productive, your target group should mostly coincide. Social media ads and targeting will also increase your rankings in the digital market. You just need to set them precisely. The more accurate your understanding of your target audience is, the better results of referral traffic you will have.
In Social Media Marketing, all these ways of promotion can be used simultaneously, as they all bring different results, and with constantly changing trends, you never know what’s going to strike next.
2. Don’t miss out on Guest Blogging
Nonetheless, it is an easy, effective way to drive more audience to your website. A search on the Internet will show a variety of platforms where you can share your knowledge and attract more visitors to your brand. This will increase referral traffic to your website and boost your SEO.
However, there are some important points you need to consider for maximizing your website traffic from guest blogging:
- Check if the platforms you choose to participate in share the same target audience as your website. Also, mind if the website where you guest post has similar topics to your platform.
- Pay attention to the quality and authority of the website for guest blogging. Add a link in guest post. It is especially important for creating Tier 1 links and will make it easier for getting traffic from blog posts on other platforms at level 2 and 3 links.
- Check if the link on your guest page hasn’t got a no-follow tag.
3. Affiliate Marketing – a way to reach a huge audience
If you see that your SEO strategy doesn’t work how you want it to and you can’t get enough traffic, you can try affiliate marketing. You may wonder what it is, and the explanation is simple. Affiliate marketing is about paying a third party to become a marketplace of your brand.
This way of marketing has several significant advantages. Firstly, you will be able to increase your website traffic by applying to the audience of a huge marketplace. Also, as opposed to many other digital marketing strategies, you usually pay your affiliates when you get clicks.
4. Try out Crowd Marketing
This way of improving your SEO entails organically sharing your website links on big platforms. For example, if you see a question on Quora for which your website has a solution, post a link to it. However, it is important to be tactical and helpful to the target audience. In another case, you may be blocked. Also, it is a good idea to use another account for crowd marketing of your website.
If you do not see how your business can help the customer on the platform yet, you can go on and create your own question with the relevant answer. Therefore, the other users who may be looking for the solution you offer will easily find you. Just remember to be organic and not to cause spam.
5. Keep on working on Email Marketing
You can boost your SEO and increase website traffic by email marketing. Despite the advances in digital technology, this marketing method will continue to be productive in 2022. Set up a subscription newsletter that will keep your target audience in touch with your brand. Develop an email marketing strategy that will use promotional content to drive more referral traffic to your website.
There are two important points that you need to consider to make your email marketing strategy effective. First, the newsletters should be subscription-based because if people receive unwanted messages, they send them to spam. If too many of your messages are sent to spam, you may be blocked. Also, be consistent. Establish your comfortable frequency of sending out letters to your target audience. It can be once a week or twice a month. However, if your target audience knows when to expect a newsletter from you, they will appreciate the consistency and pay more attention to your brand.
6. Post some interesting Infographics
In 2022, people tend to pay more attention to visual information. Therefore, infographics are an effective way of driving more referral traffic to your website. To boost your SEO with infographics, you should consider where to post your visualized content. You can start with your social media and get clicks to your website from there. However, you can also expand your horizons and try other platforms with referral links to your website. If your infographic includes information that is relevant not only to your brand, the other platforms will also want to have this content and will gladly share it.
Also, your infographic needs to be of good quality and eye-catching. Use appropriate colors and fonts to attract the attention of your target audience.
7. Make sure you appear in relevant Online Directories
People still use directories to find the solutions they need. In the 2022 digital world, online directories are easy to use and highly accessible platforms. They also already have a powerful SEO strategy that would be hard to beat. Instead, you can list your website there and increase your referral traffic.
However, you don’t need to list your website in every directory to improve your SEO. A quick Google search will show the online directories that are relevant to your brand. Choose the ones with a high amount of traffic. They will also appear in the top search, and make sure your website is listed there!
To conclude, to survive in the 2022 digital world, you need to increase your referral traffic constantly. There is no one right way to do it. You need to try out many different ways and test how they work for your business. You can also apply these tips to boost your SEO simultaneously. However, it’s important to remain flexible in your SEO strategy to find out what works best for you at a certain time and enhance it.
Post by: Frank Hamilton
Frank Hamilton is a blogger and translator from Manchester. He is a professional writing expert in such topics as blogging, digital marketing, and SEO. He also loves traveling and speaks Spanish, French, German, and English.